At noon, on Saturday, February 15, 1965, some 10,000 people gathered in Ottawa to witness the historic raising of the first Maple Leaf flag, bringing to an end the “great flag debate” that saw Canada adopt its first true National flag. The first flag raised was on a ceremonial flag pole outside of Centre Block. Later that day, a large banner was unfurled atop the Peace Tower. It was revealed, years later, that the flag atop the peace tower was made at the Canadiana Textile Print Works in Lakeview, now part of Mississauga.

Ottawa, 1963

Rumours had been surfacing lately that Prime Minister Lester B. Pearson had made his personal choice. Hundreds of designs had been submitted to a multi-party parliamentary committee. The Prime Minister’s favoured submission had three red maple leafs and a blue, vertical stripe down both sides. Even if there was to be no alliance of opposition there was still no guarantee that Pearson’s flag would win the vote anyway. Not all Liberals sided with their PM.

First Flag Raising – Ottawa, Feb 15 1965, Library and Archives Canada

Toronto Township, 1964

Robert Greven was president of Canadiana Textile Print Works. Greven’s company was just one of many in the commercial screen-printing business in Canada; and they were all vying to win the contract to screen the new official Canadian flag, whenever the politicians got around to deciding what it should look like. It would be a prestigious contract, and would naturally ensure future contracts for the winning bidder. Despite this, Greven decided to play it cautiously. There was still too much indecision in Ottawa over which design would be selected by the parliamentarians. It seems that all parties had finally come to accept the recommendation of the flag subcommittee to adopt a maple leaf, but there was still uncertainty over the size, shape, colour and number of leaves. Greven decided he’d rather be the last one to get his flags to the stores rather than be the first one with the wrong flag.

Greven’s patience won out. Canadiana Textiles was one of the companies to win a contract to produce flags for government buildings. Considering the large number of government buildings, post offices and military bases to be equipped with new flags, Canadiana Textiles was only one of many companies to screen the new flags.

On the evening of February 14, 1965 the Red Ensign was lowered one last time and, the next day, Canada’s new flag was raised in an official ceremony. But who made the flag? No one recorded that information at the time. A flag was picked at random. It didn’t matter much to Greven at the time. Just winning a contract to make more flags was reason enough to celebrate. At peak production, Canadiana Textiles was turning out 20,000 flags a day.

Lisbon, 2005

The first flag flew from the peace tower for just a few hours before it was lowered. From there the flag was thought to have disappeared to some unrecorded location, even though an order from Cabinet declared that it was to be given to caretakers for a proposed national museum. As it turns out, the Speaker of the House of Common at the time, Lucien Lamoureaux, acquired it. In 2005 that first maple leaf flag was found in the Lisbon, Portugal home of Lamoureaux’s widow, Elizabeth Hoffman-Lamoureaux. After his record term as speaker, Lamoureaux became ambassador first to Belgium, then to Portugal.

Hoffman-Lamoureaux donated the historic flag back to the Canadian government. Upon its return the flag was catalogued. A curatorial assistant recorded the text on two tags attached to the hoist of the flag. One read: “Department of Public Works” and a second was the manufacturer’s mark. It read: “Canadiana Textile Print Works, Rangeview Road, Port Credit”. Made in Mississauga indeed!

Wishing all a safe, healthy, and Happy Canada Day!

This article was originally written by Richard Collins for the
Heritage News publication from Heritage Mississauga.

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NOTE: This story was previously published as part of the Way Back Wednesday series in Modern Mississauga by Heritage Mississauga.

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